From data siloes to a single source of truth
When critical data exists in siloed systems and applications, the ability to understand exactly what is happening in a business is limited. Things are harder to keep track of, reporting is time-intensive and unreliable and it takes multiple conversations to get to the ‘truth’. Breaking through those barriers requires fully integrated business systems – where systems such as CRM, human resource software, or your own applications - all share information bi-directionally and in real-time. When this is achieved the results can be transformational. You get more efficient business processes, real-time visibility and greater agility to pursue strategic objectives.
Getting to that single source of truth is why integrations are a highly valuable aspect of the NetSuite platform. When done right integrations will rapidly create a unified ecosystem that connects NetSuite to every part
of your business. Below we shine a light on some of the most in demand NetSuite integrations.
Lead-to-cash by integrating NetSuite and CRM
NetSuite is fantastic at financials and accounting. But when it comes to CRM, many companies choose to use Salesforce, Hubspot, Marketo or Pardot – all of which have a great framework to handle lead generation to cash flows. Yet, it’s not ideal to have standalone marketing automation, CRM and NetSuite applications. It creates confusing processes, leads to inconsistent information, gets in the way of delivering an experience that customers have come to expect and undermines efficiency and pipeline reporting.
By connecting your CRM to NetSuite you get integrated lead-to-cash workflows and unified customer data. For businesses, this delivers visibility into customer and prospect interactions, a consistent customer experience, improved revenue reporting, reduced manual data entry and better productivity for sales and back-office personnel.
Unified eCommerce and back-office by integrating NetSuite with online stores
Traditionally ERP systems have been solely the domain of back-end processes. When a front-end solution - such as an eCommerce solution is required – it’s simply bolted on. However, today’s customer-centric B2B and B2C sellers require a more unified solution. A technology foundation that synchronises an organisation’s front and backends to provide a single customer view and a solution that allows the delivery of a consistently outstanding customer experience. NetSuite offers a commerce solution – SuiteCommerce - but many retailers and B2B sellers prefer to keep existing eCommerce storefronts and point-of-sale systems such as WooCommerce, Shopify or Magento. Without integration, these siloed systems can lead to erratic processes and fragmented data.
With integration, your sales and financials are consistently recorded in both systems. This means real-time inventory data across both systems, manual updates become automated and online orders can handled by NetSuite for accounting and fulfilment.
Streamlined accounting by integrating NetSuite with your financial institution
In 2018, NetSuite announced their Banking-as-a-Service (BaaS) program, allowing customers to unify business banking processes by creating a secure and direct connection between banks - such as Barclays, HSBC, Lloyds or The Royal Bank of Scotland - and NetSuite. NetSuite BaaS works by leveraging bank APIs to deliver a range of services, functionality and, most importantly, a secure way to transact between banks and the NetSuite platform. This can include direct access to financial services including reconciliation, lending and embedded payments – all as an extension of their ERP.
Enhanced customer support by integrating NetSuite and customer support
By combining customer support platforms – such as Zendesk and Freshdesk - with back office operations, NetSuite customers can open up new opportunities for automating and organising their business processes around customer inquiries and support issues. With customer service data syncing with sales and financial data, businesses can gain a more complete view of their customers, enabling a superior and consistent customer experience.
Realising the power of NetSuite integrations
NetSuite is a platform that supports modern business, but it is not an out of the box solution. Getting the most value out of your cloud solution commonly involves extending the platform around your business processes and needs. This is where the power of NetSuite integrations really comes into play. A seamless integration will only further streamline and connect customers, back-end processes, data, and various applications across an organisation, helping to create a more efficient and effective business.
Ready to discover what’s possible with NetSuite?
We work with you to help your company use NetSuite in the smartest, most effective ways, including creating custom integrations to extend your NetSuite platform. If you’re looking for a development partner who has the knowledge, skills and business acumen needed to truly harness the power of NetSuite, we can help.