The SDS Group has a wide range of IT services all centred around the scanning of rare, precious & confidential document archives with bespoke search and retrieval Database Solutions.
SDS Archive Manager is an archive management system for small to medium sized organisations, including museums, library, schools, charities and clubs.
SDS Group acquired ownership of Archive Manager, a system developed by a single developer based out of Australia. Historically the product had little need for marketing material, it made its sales through word of mouth. However, the new owners (SDS Group) wanted to push the product into new verticals, making a strong online presence and branding crucial to product recognition.
A logo was created that kept within the existing SDS branding standards, and a website incorporating consistent color, fonts and image styles was designed. As the software is b2b, the website design is corporate looking with a focus on the details of the product and not a “fussy” design.